Ivaylo Tonev
I help organizations avoid the costly mistake of treating Digital Experience Platforms as just another implementation task. I architect strategic experience systems—not point solutions, not enterprise oversells—that transform what’s possible for customer engagement, operational efficiency, and business growth.
For more than 17 years, I’ve specialized in Adobe Experience Manager (AEM) and built DXP ecosystems that move the needle on real business KPIs. Across cloud-native architectures, microservices, and modern front-end frameworks, I focus on aligning technology with strategy so businesses don’t just launch platforms—they unlock competitive advantage.
I’ve seen how digital transformations go wrong:
- When AEM is treated as a CMS rather than an experience engine
- When mobile, cloud, and personalization are bolted on instead of built in
- When tools are implemented without a system-level strategy
My expertise:
I am the Digital Experience Solution Architect who prevents the “DXP implementation gap” — the gap between launching a platform and actually achieving measurable customer impact.
What I do differently:
- I don’t implement tools — I architect experience systems.
- I translate business vision into technical execution and scalable operations.
- I lead teams to design platforms that are agile, extensible, and built to evolve.
- I ensure customer journeys are not just mapped — they are engineered.
Who I help most:
Mid-to-enterprise organizations that need more than a CMS, but less than a full enterprise platform overhaul — companies ready to evolve their experience layer without losing momentum or overspending.
My mission:
To build digital experiences that are not only functional, but unforgettable — solutions that drive growth, deepen engagement, and create systems that perform and delight. If your digital platform needs to become a competitive advantage — not just a technical asset — that’s where I come in.